FapWise Speaking as something of a wordsmith, Fapwise impressed me from the moment I heard the title. I see a lot of generic, keyword-loaded brand names that tell you what you’re going to see but fail to stick in your brain, as well as clever titles that come up short at suggesting the naughtiness inside. Fapwise, on the other hand, hints at what’s in store without giving away the game, and it’s got a fun enough ring to it that you’re not going to forget just where you whipped up that custom batch of pornography. If they play their cards right, I can even see the term becoming a part of the online masturbator’s lexicon. “Sorry about the delay, boss, but my attentions were turned Fapwise all afternoon.”