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Sex.com the world’s most hotly contested and sought-after domain name of all time. I’m not even exaggerating for effect. It’s true. In fact, there was so much competition for this domain name that the legal battles for its ownership were investigated and reported by journalist, Kieren McCarthy, and ended up filling the pages of an entire book called Sex.com, published in 2007. I won’t bore you with all of the details regarding the controversy and history behind the most desirable domain name (and for good reason) of all time. If you want to know the whole story, go buy the book. If constantly watching porn hasn’t entirely rotted your brain out yet that is. It likely has bigger words in it than “cunt,” “cock,” “tits,” and “ass.” So, I don’t know … sounds like it might be outside of your reading level. At any rate, what basically went down was that Gary Kremen (the founder of match.com) registered the domain, sex.com with Network Solutions in on October 18th, 1995, but didn’t do anything with it, as he focused primarily on building Match. Later on in 1995, Network Solutions, without Kremen’s permission, transferred the domain name to Stephen M. Cohen, who persuaded Network Solutions to give him the domain by means of misrepresentation and fraud. He then built an advertisement-heavy site that got 25 million click-throughs each day and made a killing.